Which option lists three common sources of bias in media?

• A. Framing bias, source bias, and sampling bias.
• B. Selection bias, framing bias, and source bias.
• C. Context bias, humor bias, and color bias.
• D. Publication bias, recall bias, and transfer bias.

Answer: (B)

Bias in media often comes from the way stories are chosen, described, and sourced. The three common sources are selection bias, framing bias, and source bias. Selection bias happens when the stories or angles chosen for coverage overrepresent some aspects while leaving others out, shaping what the audience thinks is most important. Framing bias is about how a story is packaged—the wording, focus, and context that guide how people interpret the information. Source bias flows from relying on sources that themselves have biases or from presenting an unbalanced mix of voices, which colors the overall portrayal of the issue. These together explain why a narrative can feel skewed even if no individual fact is false.

Other options mix biases that aren’t as widely recognized as core media biases, such as sampling bias (a data-collection issue rather than reporting content), or terms like context bias, humor bias, color bias, and certain biases from research methods (publication bias, recall bias, transfer bias).